It’s easy to assume that Fashion Nova only exists online, but it has five stores within malls across Southern California. By working with a network of more than 3,000 influencers, he’s made them pervasive. The clothes are tight, trendy and affordable and by working with celebrities, Saghian has made them aspirational. Women like Belcalis Almanzar, also known as Cardi B, or Angela Renée White, also known as Blac Chyna, who have bulbous hips, rotund butts, spindlelike waists - and big Instagram followings. Fashion Nova is a bona fide apparel, accessories and beauty business that’s attracted women with body measurements that don’t always fit within standard sizing - although Saghian says the clothes are for everyone. “I know most of the people who read WWD probably don’t even know what Fashion Nova is.”įor the uninitiated, it would be easy to describe Fashion Nova as “an Instagram brand.” Saghian likes to call it a viral brand, but something about those descriptions make the company feel ephemeral and illegitimate. “For recruitment,” he said in an unsure tone. So why should he submit himself to an interview now? And the company landed in the fourth-place slot without a runway show, placements in magazines, traditional marketing campaigns or, Saghian added, forced SEO tactics. In 2017, according to Google, Fashion Nova was one of the most searched fashion brands alongside Gucci, Louis Vuitton, Supreme and Chanel. He’s been able to build and grow Fashion Nova, which has 10.7 million followers on Instagram, independent of the traditional powers that be. He says things like “overpriced fashion is dead” and “Fashion Nova is the fastest-growing women’s apparel company.” To help guide the interview, which took place in a conference room at Fashion Nova’s headquarters right outside of downtown Los Angeles, he referred to an Excel sheet of questions he’s received from this journalist and other reporters over the past few months, which were coupled with very prepared, corporate answers.ĪSOS Media Group Teams Up With Rokt for AI and Machine Learning Techīut he also doesn’t need press. Saghian also likes to speak in talking points and grand themes that aren’t always conducive to a free-flowing conversation with a reporter. He dismisses the idea of a portrait photograph to accompany this story and he has on a very low-key, trend agnostic outfit: a denim shirt worn unbuttoned over a T-shirt, jeans and a black chunky watch with gold accents that looks expensive, but isn’t ostentatious. Saghian, who is Iranian-American with a boyish face and a full head of wispy hair, doesn’t want a lot of attention.

It’s partly because being interviewed clearly makes him uncomfortable. So, get ready to find and buy all your desirable products from your best-loved brands on Ubuy.Richard Saghian doesn’t do many interviews. Until now, he’s tried to avoid them, save for some general statements and phone conversations with a few publications here and there. Searching for your preferred products and brands across towns and cities may not be necessary for this modern technological era since your products are just one click away. You can discover the latest offers on Fashion Nova products and save money each time you decide to purchase. To find a perfect collection of unique and popular global products from Fashion Nova, Ubuy online shopping can help you to get the right product that suits your specific requirements. It is also the right place to find products that are not easily available elsewhere. If you are looking for exclusive Fashion Nova products online in Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chennai, Kolkata, Surat, Pune, Jaipur, etc you can find it effortlessly on Ubuy which is a one-stop-shop to explore from over 100 million products and brands from international market. A good online store is a quintessential stop to discover a galaxy of brands and products to suit every requirement. Hence, it is very essential and beneficial to find a genuine, reliable and trustworthy online store to buy Fashion Nova products. Most people would love to find all their essential products in one location, whenever they choose to buy anything. If you are looking for all the best international brands and genuine quality global products, your search ends here.

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